Imprint :Career Press
Publication Date :07/03/2005
Total Pages :224
Dimensions :152 x 229
Author :Marc Benioff and Karen Southwick
How Corporations can make doing good an Integral part of doing well
3 in stock
What if every corporation in the world devoted one percent of its revenues, one percent of its employees’ time, and one percent of its stock to the communities it serves? What would happen?
It would change the world. This book suggests that such a radical change is possible, and lays out the blueprint to do so, with a radically new model in which companies leverage all of their assets-including employees, equity, products, and relationships-in order to provide real value to the communities in which they operate.
Case studies look at how both large and small companies, have structured their philanthropy programs for maximum effectiveness and true integration. We see what works and what doesn’t. Here is the essential guide for everyone, from the newly minted entrepreneur to the Fortune 500 CEO who wants to ensure that doing business goes hand in hand with doing good. Foreword by Paul Newman